Since 2012, Insight Advantage has been selected to work with a wide range of brands spanning multiple sectors including FMCG, retail (online & in-store), financial services, media & broadcasting, motoring, entertainment & music, residential property, B2B publishing, B2B trade shows & conferences, media agencies, PR agencies and even other research businesses.

Andrew learnt his trade within media companies including The Independent, ITV, Carat Interactive and the digital brands within DMGT

With over 30 years of quantitative and qualitative research experience, Andrew founded Insight Advantage in the summer of  2012.

Andrew is a Certified Member of the Market Research Society (MRS) and  the Insight Consultants Group (ICG).

Insight Advantage Ltd is registered as a data controller with the  Information

Commissioner's Office (ICO).

Multi-Faceted Research & Business Experience

Given our experience working across client and agency sectors, we 

are able to call on a 

wealth of expertise and research tools to deliver both B2C and B2B projects.

Andrew founder member of the BIP100; a community of entrepreneurs, emphasising personal growth, business development and support. Because "Business is Personal."

In early 2025 Andrew established Padel Insights Network (PIN), bringing together players from across the market research and data sector to play padel, network and have fun.

A Published Business
Author

In November 2024, Andrew joined other business owners to publish "Success Secrets for Business Growth."

Growth and market research are intrinsically linked. Whilst Andrew's chapter focuses on "Optimising Growth and Reducing Risk through Strategic Market Research," readers will also learn business growth secrets from 14 other entrepreneurs, sharing their experience from a diverse range of sectors.

Purchase either paperback or Kindle via Amazon.